ColorTokens

About ColorTokens

ColorTokens specializes in advanced security solutions designed to safeguard organizations' assets and critical systems from cyber threats. Our flagship product, Xshield Enterprise Microsegmentation platform, empowers organizations to prevent initial compromises from escalating into damaging crises. By emphasizing proactive security measures, ColorTokens ensures comprehensive protection for critical workloads and data, enabling organizations to stay "breach ready."

 With a clientele spanning some of the world's largest organizations, including prominent cancer research centers, cities, and national defense departments, ColorTokens serves industries handling sensitive information and subject to stringent regulatory requirements. 

 ColorTokens' cloud-delivered platform streamlines onboarding efforts and reduces maintenance costs for organizations. Providing pervasive protection, their platform covers data center servers, legacy systems, cloud workloads, containers, and operational technology (OT) and Internet of Things (IoT) devices.

 The company's recognition as a Strong Performer in the Forrester New Wave™: Microsegmentation report solidifies ColorTokens' reputation as a trusted provider of microsegmentation solutions for organizations seeking to enhance their security posture.

Our culture

We foster an environment that values customer focus, innovation, collaboration, mutual respect, and informed decision-making. We believe in alignment and empowerment so you can own and drive initiatives autonomously.

Self-starters and high-motivated individuals will enjoy the rewarding experience of solving complex challenges that protect some of world’s impactful organizations – be it a children’s hospital, or a city, or the defense department of an entire country. 

Job Description:

Role Overview:

We’re looking for a dynamic and results-driven Field Marketing Manager to join our high-energy marketing team. This role is ideal for someone who thrives on planning and executing high-impact events and is equally comfortable running demand generation campaigns and webinars that fuel the sales pipeline. You'll work closely with our sales teams across APAC and EMEA regions to execute campaigns that drive awareness, engagement, and revenue.

Key Responsibilities:

Event & Field Marketing

·       Plan, execute, and manage impactful field marketing initiatives including trade shows, conferences, roundtables, and executive events in APAC and EMEA.

·       Own end-to-end event logistics, vendor management, booth experience, branding, and on-site execution.

·       Collaborate with regional sales and business development teams to drive event attendance and maximize ROI.

·       Track, analyze, and report on event performance, leads, pipeline contribution, and revenue impact.

Webinars & Digital Events

·       Develop and manage a global webinar calendar aligned with campaign themes and sales priorities.

·       Collaborate with internal SMEs and product teams to develop compelling webinar content.

·       Drive webinar promotion and attendee acquisition through integrated marketing campaigns.

·       Analyze webinar success metrics and continuously optimize engagement and conversion.

Demand Generation & Campaign Execution

·       Support integrated regional campaigns with digital, email, and content-based programs to build awareness and generate qualified leads.

·       Localize and adapt global campaigns to regional nuances, sales goals, and buying behavior.

·       Maintain campaign performance dashboards and track key metrics using HubSpot and Salesforce.

Sales Collaboration & Pipeline Impact

·       Work hand-in-hand with regional Sales teams to follow up on leads, accelerate pipeline, and support deal closure.

·       Regularly share insights and feedback with Sales to improve campaign targeting and engagement.

Minimum Qualifications

·       Bachelor’s degree in Marketing, Business, or a related field.

·       5+ years of experience in B2B field marketing, events, and demand generation.

·       Proven track record of planning and executing successful field events and webinars across global regions.

·       Proficiency in marketing platforms like HubSpot, Salesforce, and webinar tools (Zoom, ON24, etc.).

·       Strong analytical skills with the ability to draw actionable insights from marketing data.

·       Excellent project management, organizational, and interpersonal skills.

·       Comfortable working with global teams across time zones, especially India and the US.

·       Self-starter with a proactive mindset and ability to work independently.