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| Marketing | Full-time
, ,Job Title: Technical Marketing Engineer
Location: Bengaluru, India
About ColorTokens
Over the last three decades, organizations globally have spent billions of dollars in cybersecurity, focussing specifically on “perimeter” security. Perimeter solutions such as firewalls and user access (ZTNA) focus on keeping the bad actors out. However, with perimeters dissolving with remote work and cloud migration, they continues to lose effectiveness making them easy to breach. Perimeter security provides no protection within the organization’s internal networks which carry up to 85% of all traffic. Lack of internal controls provide ample real estate for attackers to lurk and carry out damaging attacks.
This is where ColorTokens comes in. With its industry-recognized Zero Trust Microsegmentation platform, ColorTokens delivers deep visibility and granular security control across the entire enterprise. Security teams can create a Zero Trust Architecture based on principle of least-privilege from data center, to cloud, to OT and IoT infrastructure by “seeing” and controlling every traffic flow. Our unique platform enables fast and seamless implementation delivering measurable risk reduction even in the most complex organizations.
Our Culture
We foster an environment that values customer focus, innovation, collaboration, mutual respect, and informed decision-making. We believe in alignment and empowerment so you can own and drive projects autonomously.
Self-starters and high-motivated individuals will enjoy the rewarding experience of solving complex challenges that protect some of world’s impactful organizations – be it a children’s hospital, or a city, or the defense department of an entire country.
Role Summary
We seek an innovative Technical Marketing Engineer to join our Product Marketing team to support our marketing initiatives. You will bring your technical expertise to bear on developing our marketing materials, assisting with marketing campaigns and launches, creating thought leadership documents, technical videos and blogs, and helping to develop our competitive messaging and battle cards. You will be an expert in our product and be an evangelist for its features, benefits, and value.
To ensure success as a technical marketing engineer, you will become an expert in our software’s user experience and have the ability to demonstrate and explain the features and benefits of our cutting-edge cybersecurity solutions. You will serve as a conduit of information between product management and the pre-sales engineering staff about new feature releases and the future product development roadmap. You will support the field CTO and SE team by creating demo scripts and demo videos to use during the buyer’s journey. You will support the Product Marketing team and the larger marketing function in developing thought leadership collateral, such as whitepapers and technical blogs discussing topics in the cybersecurity domain. Your combination of technical skills and ability to clearly communicate the value of technical features in written and spoken forms will make you a valuable part of the Marketing team.
Technical Marketing Engineer Responsibilities:
· Collaborate with the product marketing team on sales enablement, sales collateral creation, and presentation development.
· Collaborate with the marketing team on GTM and campaign strategies.
· Deliver presentations and perform product demonstrations.
· Create interesting and informative blogs, videos, etc. on an ongoing basis for internal and external audiences.
· Be deeply aware of competitors’ capabilities from publicly available information and produce detailed battle cards to position ColorTokens solution appropriately.
· Train SEs and marketing teams on new product features and functionalities.
· Accompany marketing teams to marketing events and conferences.
· Create technical sales collateral and presentations
· Collaborate with a worldwide team in multiple time zones, with the ability to meet (virtually) during the Pacific time zone (California) business hours.
Technical Marketing Engineer Requirements:
· Bachelor's degree in computer science, information technology, or related.
· Master’s degree in marketing or business a plus
· At least 2 years’ experience as a technical marketing engineer in cybersecurity or a related software sector.
· Experience in creating marketing strategies in a cross-functional team.
· Superb interpersonal and collaboration skills.
· Excellent communication and writing ability.
· Exceptional organizational and time management skills.